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 In a recent comprehensive study on U.S. supermarket and mass merchandise shopping habits, Point of Purchase advertising was found to significantly influence purchase decisions. 
 Research proved that shoppers pay attention to displays, signs, coupons and other in-store activity;
consumers not only recalled the P.O.P., but also were far more likely to purchase products with P.O.P. support over
unadvertised brands
Shoppers also made the majority of their purchase decisions while in the store.
In mass merchandisers, according to the POPAI study, more than 70% of brand purchase decisions were made at the retail level.
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 I am currently looking to join a creative team environment where I can utilize my design skills to launch me into a position where I can continue to grow both artistically and professionally.
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Over eleven years progressive experience designing displays and store fixture for Fortune 500 clients,
creating catalogs and online material for company's product lines, implementing creative and engineering solutions to meet company and client objectives.
Strength in creative problem solving, critical eye for aesthetics, detail oriented and analytical thinking.
Highly talented with capability to handle multiple,
simultaneous projects in fast-paced work environment while meeting goals, deadlines and budget restrictions.
Industrial Designer with focus in Prototyping, as well as Research and Development.
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 Ideation, conceptual sketching, design research and analysis, product design and development, form study and prototype fabrication, retail environment and fixture design, project development and execution, develop web site content. 
more ...
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